You could be an amazing writer still you can struggle to get a higher rank on search engines, know why? Due to lack of content Optimization.
Even if the content is quite comprehensive, it may not get a good rank on search engines if it is not optimized.
What Is Content Optimisation?
We all want our content to rank higher on the search engine but may not know the process for the same. Content optimization is the process that improves your content in a manner that gets a higher rank on the search engines and reaches the best possible target audience. It is one of the most important SEO strategy factor which can help you to rank better.
Usually, writers think that content writing and content optimization is the same thing, but it’s not the case.
The content that we write is for readers who may visit the website and read it. As a writer, it’s our responsibility to deliver quality and information so that the readers come again. Whereas, content optimization plays a role in bringing the reader to the website.
Both are co-related but not the same. You can not expect visitors if the content is not optimized and do not expect the revisit if the content does not have the quality.
How To Do Content Optimization?
If you are a beginner or working as a professional, here are some easy content optimization tips through which you can optimise your content and get a higher ranking on search engines:
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Keywords Analysis
Keywords are the words through which the user performs a search in search engines, and the search engine bots will present the results to the user that has the same keywords. Therefore, it is essential to check what keywords need to be inserted so that your content gets a good rank.
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The Balance Between Content Quality And The Keywords
Only keywords can’t do wonders to your content, they are just the words that may help you in better ranking but the content is still the king! Your content quality matters a lot. If the reader comes to your page and doesn’t spend the required time, the robot will consider this as a bad user experience and your page will not get a good rank next time.
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Headings Play A Vital Role
Search engine likes big text, so make sure you insert headings and sub-headings. Also, if you can add keywords in the same then nothing like it.
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Don’t Overdo Anything!
As we said keywords are significant that doesn’t give you the license to do keyword stuffing. Maintain 2-3% keyword density, that’s enough!
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Optimize Media
You can add videos/images and any other media to the content to make it more reader-friendly. Remember to include keywords in their headings and descriptions.
Top Content Optimisation Tools
Now that you know how to do content optimisation, it is important to track whether you’re on the track or not. Following are some tools that you use to track your content optimisation progress.
1. Google Search Console
If you want a Google crawler to visit your website and consider it for ranking, you have to intimate it through GSC. Moreover, It helps you to check your content performance through its analytical tools Here, you can check which keywords performed well for you and what are your customers looking for?
2. Ahrefs
It’s a must-have SEO tool that shows backlink research, competitor backlink analysis, and provides unmatched keywords research. GSC and Ahrefs complete all your SEO analysis needs.
3. Grammarly
Your content needs expert proofreading that Grammarly can provide. Not only it corrects your grammatical errors, but it also suggests revisions to make the content more reader-friendly.
4. Google Search Bar & PPA
When you perform a search on the Google search bar, you get relevant searches in the dropdown, which helps to understand what else people are looking for?
People Also Ask(PAA) gives more clarity about the questions that users are putting on the web so that your content intent should match the search intent.
Now that you know what is content optimization and how to optimize your content,
-Make sure whenever you are writing, maintain a balance between quality & keywords.
– Keep tracking your content through these tools to get the best rank in SERPs.
– Always remember bots will rank good only the content which is user-friendly and valuable to the reader.