Website development is not a tough job but maintaining a website’s good rank is! It may take a month to develop a classy website (depending on the functionalities you want to put in) but it takes almost 5-6 months to grab a good rank for the website on search engines. Indeed, search engine optimization is crucial but unfortunately, many businesses do not know the essential factors to get a good rank.
If you are struggling and not getting deserving exposure for your website, probably you are missing something important that is hindering a good website rank. In this blog, we are going to discuss the activities that will help boost your website traffic.
Tips To Skyrocket Your Website Traffic
Following these tips will help you enhance your website traffic.
1. Pick A Short Domain
The foremost thing is to pick a short, crisp, and quirky domain name. The logic is simple, and the easier domain name will be easier to remember and of course, to search. So if you want your audience to remember and find you easily, find easy to remember short domains. Moreover, don’t mess with the spellings. You know that you have done something with the spelling but not others. So your audience may be redirected to another website (could be a competitor) than yours.
2. Confirm If All Pages Are Indexed
If you are not a tech person doing indexing, you are more likely to make mistakes. Many times people forget to index certain pages. It is really important to index all pages of the website otherwise they won’t be eligible for a ranking.
3. Ensure Good UX Experience
We have iterated this multiple times that Google will love you, only if your users will love you. And users need a good user experience so it is essential to focus on a website’s user experience.
If you are not an expert, you can hire a professional UX designer to help you improve your website’s UX design.
4. Opt For UX Writing
Content writing is fine, but have you ever heard of UX writing? It is basically done to make digital products like websites, apps, or anything digital product that requires interaction/engagement.
UX writing is a method of drafting copy that guides how to interact or engage within a digital product. For example, getting ‘how-to’ steps when opening a specific website for the first time.
Read our knowledge base article on “UX Writing: 8 Effective Tips For Effective UX Writing“.
5. Offer Free Tool
Customers these days keep looking for free materials or tools that will make their work easier. You can offer a free tool relating to your business. It not only increases your website engagement but also enhances your product or service awareness. That means killing two birds with a single stone.
6. Develop Write For Us
‘Write for us’ is a page where other writers and professionals contribute to your website. ‘Write for us’ has the potential to boost your website presence because then, you will not be the only person marketing the website. People who would have written on your website will do the same to promote their content. Hence, Double promotion means 2x chances to get a better rank on the search engines.
7. Use Long-Tail Keywords
If we ask you to choose keywords for your website, what will be your approach? Probably you look for relevant keywords with higher search volume. Earlier it was fine to have high search volume keywords but now the trends have been changed. Now, long phrases (like questions) are more impactful and helpful. Long-tail keywords are long phrases or queries like, what food should I give to my dog? Maybe its search volume will be less, but it will bring more audiences that are too relevant.
8. Make Your Site Responsive
Websites are made on desktops or laptops so majorly all websites look good on them, but it is not certain that people will visit the website from a desktop/laptop only. They can come through smartphones or tablets as well. Thus, it is equally important to present the website, in the same manner, it is presented on the computer/laptop.
Making a site responsive means making it equally responsive to all kinds of devices such as computers, laptops, tablets, and smartphones. In a technology-influenced environment where people have easy access to almost all devices, it is important to maintain the website design and responsiveness on all devices.