We all want to be on the top of SERPs. That needs hard work, patience, SEO and backlink analysis. It is the process to acquire knowledge about the number of backlinks you gained at a particular time and their sources.
What Is Competitor Backlink Analysis?
Competitor Backlink Analysis is an SEO strategy where you analyse competitors’ quality, number and types of backlinks to set standards for your backlinks requirements.
Why Conduct Competitors Backlink Analysis?
Do you still need reasons to get convinced for doing competitor backlink analysis? Do not worry! There are many.
Know Your Competition
You must be good at your work but not the only good provider. Others are doing their bit to grab the market too. As it’s about the digital market so you may not get the chance to know what your competitors doing to be on the top if competitor backlink analysis is not done.
What Is The Market Trend?
Know what is going on in your industry to get highlighted. Maybe your competitors are performing well because of some keywords that you are not aware of, or they have got some data that you may not have. It is better to keep a check on market trends and stay updated.
If you are new to the market, competitor backlink analysis will help you understand how the market is getting traffic on their sites and what best you can do to make your space on the web.
Now that you know competitor backlink analysis is a crucial part of SEO, we shall move forward to understand how to find competitor backlinks.
Competitor Backlink Analysis Tools
Semrush
A popular SEO tool to check your backlink quality and helps in making a content marketing strategy. It facilitates link audits and gives information about the domain authority of yours and competitors’ backlinks. It tells no-follow and follow links so that you focus more on do-follow links.
If you are a beginner, the only disadvantage Semrush has; that it is a paid tool.
GrowthBar
Now you can check competitors DA and top-ranked backlinks in the Google SERPs only with GrowthBar. A complete SEO tool that provides SEO Insights, keywords suggestions, competitors backlinks data and on top of everything, it gives you the Google Ads and Facebook Ads data.
It is quite affordable than others. You can avail a free trial too.
Ahrefs
if you are an SEO professional, entrepreneur, developer or media analyst, Ahrefs is considered a must-have SEO tool. It not only gives you the competitors backlink analysis report. It helps you outrank them through competitive keyword suggestions.
FYI, Ahrefs has its free tool for freshers.
Moz Link Explorer
Moz is again a big name in the SEO market. You all must have heard about Moz. It is an amazing tool used for competitive backlinks analysis and SEO purposes. If you own a marketing company, then Moz is a must-have SEO tool.
How To Conduct Competitors Backlink Analysis
Mere tools information is not enough if you do not know how to conduct competitors backlink analysis. Here is the step by step process for that:
1) Find The Competitors
First of all, know your business and its range. Accordingly, check on the web who all are working in the same profession. Out of them, check who all fall under your competitors’ criteria.
2) Choose The Tool
You are free to choose any tool from above or any other tool that you may feel comfortable with. While choosing a tool, consider these factors:
– Does this come under your budget?
– Are the reports authentic and reliable?
– Check which tools are your competitors using?
– Do they give reliable keyword suggestions?
3) Start The Process
– By using any tool mentioned above, extract the competitors’ backlinks. You can use filters to check the data from each link. Make sure to exclude negative links.
-Once you are done reviewing the backlinks, look for links that has the potential to rank you on the top and make a list of them.
– Use this list for link replication and upgrading your SEO strategy.
Summary
This is how a competitive backlink analysis is done. Drop your doubts in the comment section so that we can answer them in our next blogs. Do not forget to subscribe to our newsletter otherwise, you will not receive a notification on upcoming blogs.