The heart of the brand ~ Logo. The statement says it is all about the importance of logo design in brand communication. No brand, literally no brand can operate without a logo. A logo is a standard visual communication tool that a brand uses. It is significant to have a logo that conveys the brand value, message and offering easily to the audience. For that matter, a designer should know the basic logo design rules.
It is not about drawing a pen for a pen factory and making a computer for a software company. Making a logo is not as easy as it looks, it takes a lot of creativity, focus, research, exploration, and of course the knowledge of tools. Although every design and the designer point differs, there are some standard rules that every designer should adhere to, for a good, appealing and impactful logo.
Essential Logo Design Rules
Use these logo design rules to create something new and different for yourself or the client.
1) Make A Preliminary Sketch
A random attempt to make a logo will only give you a headache, nothing else. You should create a rough outline of the thoughts you are getting for the specific logo.
If you will start creating a logo on the tool without having a sketch in hand, you may just waste your time because it is unlikely to crack a logo in one go. You create different pieces of design, present them to the client, get the approval and then start creating them in real. It is an easier approach every design should follow.
2) Use Colours Wisely
Every colour has a story to tell. You must know the significance of each colour before applying them to your design. Also, not every colour can be merged together. Use nearer colours together on the colour wheel.
Do not use bright yet too hard to read colours in your design, it will negatively impact your logo. Moreover, your logo should look good in a grayscale mode too.
3) Design Should Suit The Brand
The logo is an essential brand communicator so it should communicate everything through it. The design element should define the brand or the product in a significant manner. Also, do not ignore the recent trends as trendy things catches attention faster. On the contrary, you should not just follow the mass, create something which utilises the trend but create its place in the audience’s heart.
Research about the brand-related elements, see what competitors have done, create a mood board, then finalise your logo design element.
4) It Should Fit All Sizes
Well, the logo can only be the most appropriate if it looks good in all designs. Even the smallest version of the logo should be equally visible and impactful.
Now the question arises, how to make such a logo and where to test the visibility of its smallest version?
There is no other way than trying and testing the designs on envelopes or letterheads as these marketing collaterals use the tiniest size of the logo design.
5) Pay Attention To Typography
Similarly, fonts play an important role. After all, the text should be visible to the public with naked eyes. Therefore, the design must focus on the font type and style.
There are two different types of font-family: sans serif and serif. Try both of them with bold, italic, and other custom fonts.
Remember, the more you will design, the more you will learn about the fonts. In beginning, you have to juggle between the fonts and try dozens of them to choose an appropriate font.
6. Balance Is Important
Although you are allowed to focus on every aspect of the logo, you should pay attention to neutralism as well.
Sometimes when we focus on each aspect individually, we forget to see those things as a single output. Consequently, it comes out as a literal mess.
Therefore, you should balance the colours to match the design. Similarly, use the font to complement the design.
7) Make It Recognisable
The stripes of Adidas, the swoosh of Nike and the simplest typography-based HP.
Like above brands’ logos. The design should be easy to grasp by the audience. These brands have not incorporated many design elements and colours that is why they are easy to remember and recognise.
If you also want a classy, elegant logo that is easily recognisable. You must focus on the design individually to sync it together in the easiest way to make it recognisable.
In The End
You know sometimes you can be unique while following these standard rules too. All you need is to adhere to these rules to create something out of your creativity.
If these rules were efficient enough to create designs without creativity then every next person could be a designer. You are the one because you know the significance of creativity in a design. For more web design tips and tricks keep following our blog.