Mere creating a website, doing SEO practices is not enough to get SEO success. You must be able to measure your SEO performance. If you can not measure it, you can not look for the flaws. You will be unable to understand the shortcomings. Eventually, your SEO strategy will fail. Therefore, it is important to know the Google Analytics strategies to measure the SEO outputs.
Do not worry if you are unaware of Google Analytics strategies. When TechConnectPro is here, you do not have fear! We will tell you how you can measure your effort to check SEO success in Google Analytics.
How To Measure Insights in Google Analytics
Here you will read which measures are important to check, and how you can check those.
1. Measure Organic Search Traffic Only
Many times, people conclude from the overview of Google Analytics that organic search has been declined. However, they do not even check the main source which has reduced the traffic. So, if you are working on SEO, check exactly what works for SEO – organic search traffic. If it is declined, then you must revise your SEO strategy.
Steps to measure organic search traffic:
- Acquisition > All Traffic > Channels
- Under Channels, there will be an option “Organic Search”
- Here you will get information about the organic search traffic only. You can check the insights like top landing pages for search traffic, keywords working the best, which search engine drives the most traffic, top exit pages, etc.
2. Check The Quality Of SEO Traffic
Yes! You can even check the quality of SEO traffic. Since quality is a subjective matter, you must know the definition of quality in your case. To explain, if your SEO objective is to get conversions, the quality of SEO traffic will be measured on the basis of the number of conversions you get. Similarly, if you are doing SEO for lead generation or subscriptions, the quality will be analysed based on the number of leads or subscriptions you get.
You can check the quality of SEO traffic in the Assisted Conversion Report:
- Go to Conversions > Multi-Channel Funnels > Assisted Conversions
For comparison, you can alter the date range. If you want to have a monthly analysis, change the range to this month and the previous month, and so on. You can analyse your conversions from here, whether they are increasing or declining. You can make changes in your SEO strategy accordingly.
Moreover, you can check if someone directly searches the company and do the conversion (it will tell you how popular your website is, on the web.)
3. Giving Dollar Value To The Organic Search Traffic
It is done to get a more quantitative picture of the insights. In this method, you can assign a dollar value to all the keywords you are using to practice SEO. You can see your business insights such as visibility, traffic, conversions in terms of dollar value.
To assign a dollar value to your keywords, you must have to know how Google Ads processes. Moreover, Google Console should be synced with your Google Analytics.
How to find a keyword search phrase or query?
- Go to Acquisition > Search Engine Optimisation > Queries
Once you get the keywords, go to Google Ads and advertisers are paying per click for each keyword. Make a spreadsheet, once you get the monetary terms for keywords.
- Column 1 – Keywords
- Column 2 – Impressions
- Column 3 – Clicks
- Column 4 – CPC
- Column 5 – Total Value
This way, you can assign a dollar value to the keywords and analyse the business in monetary terms. It will also motivate you to work hard on SEO as you see how much money you save by not spending on these keywords and still getting the results.
4. Check Page Loading Time
In a lot of SEO related blogs, we read how essential it is to have a faster page loading. Do not wait for others to tell you that your page is loading slow. Keep checking your page loading speed regularly to ensure you are still providing a good user experience to the visitor.
You can check page loading speed by entering the URL on PageSpeed Insights. It is Google’s free-of-cost tool so you can rely on the results.
5. Customise Your SEO Dashboard
The dashboard gives you an overview of all the insights you want to see at a glance. Although Google has a default dashboard made for its users yet it allows you to customise the insights view as per your requirement.
To explain, some users like to see the analytics in pie chart form. Some prefer seeing insights in a spreadsheet or some may understand graphs better. Therefore, you can modify the dashboard view at your convenience.
Click on “Add Widget” and give an appropriate title to it. Add the insight headers from the dropdown. Similarly, you have to add other widgets to display on your Google Analytics dashboard.
Recommended widgets to add:
- Organic Visits
- Top SEO Landing Pages
- Top Organic Keywords
- Percentage of New Visitors
- Pages Per Visit by Keywords
- Most Useful Keywords
Conclusion
SEO is an important aspect of online marketing which no website owner can forgo. However, SEO practices are incomplete without their analysis. Like any other strategy, it is important to make Google Analytics strategies to make your SEO success. For that matter, you must know how to check organic search traffic and traffic quality. You can add dollar value to the keywords you are focusing on while doing SEO. Moreover, keep an eye on your page loading time and customise your dashboard view to get all significant insights in one go.