What Is Digital Marketing?
Digital Marketing is a new-age marketing concept to uplift businesses, spread awareness of the brands, promote the personalities, etc., using online media. It is been more than a decade that we have evolved ourselves to use online media as a mode of communication. Knowingly or unknowingly, we all use the channels of digital marketing. For instance, putting pictures of the recently bought product on social media or sharing business information on Google.
Types Of Digital Marketing
Digital marketing is quite vast and categorised as:
– Search Engine Optimisation (SEO)
– Search Engine Marketing (SMM)
– Pay-per-click (PPC)
– Social Media Marketing (SMM)
– Content Marketing
– Email Marketing
– Mobile Marketing
– Marketing Analytics
Lately, we will discuss in this blog how Digital marketing is different from SEO.
Significance Of Digital Marketing
Fastest And Cheapest
Digital marketing has proved to be the fastest and the most efficient marketing technique. One can reach its potential customers at the mass level through online marketing with minimal cost and less time.
The Suitable Audience For The Business
Digital marketing enables a user to create filters for their target audience based on their region, demographics, interests, spending patterns, etc.
It Makes The Entire World Your Potential Customer
Digital marketing has helped millions of businesses to accelerate their growth through their worldwide accessibility. One can easily buy a product from the US while sitting in India via digital marketing.
Helping Hand In The Times Of Covid-19 Pandemic
When there was no way of going out, people started using the internet for all of their daily requirements and leisure time too. Businesses took advantage of the fact and spread the word for brands through the internet. 65% of the businesses have expanded themselves,72% of a marketing budget will be used for performing digital marketing activities, and 45% of marketers are planning to optimise their websites in the coming time. On the contrary, Covid-19 has given a boom to this industry and helped people adopt digital marketing as a modern way of marketing.
When we say website optimisation, the first thing that comes to mind is – Search Engine Optimisation
An Important Branch Of Digital Marketing – SEO
Search Engine Optimisation is a technique that helps you to rank your website first on the Search Engine Result Page (SERP). Though it is a single term yet a whole process of on-site and off-site optimisation for better ranking on search engines. Keywords play a vital role in the process of SEO, as they convey the intent of the content. Also, users search their queries through keywords only, so your potential customer may find you on the web through keywords itself.
On-Site Optimisation
On-site SEO or on-page SEO is a method to optimise the website to get a higher ranking on the search engine and acquire a more relevant audience for the business. Moreover, it helps to understand the intention of the website content and its business offerings.
Checklist For On-Site Optimisation
- Unique content
- Optimised keywords & their density
- Internal & External links structure
- Canonical URLs
- Optimise page title and meta descriptions
- Optimise alt tags and heading tags
- SEO-friendly content
- Optimised page/website layout
- Page loading speed
- Sitemaps
Off-Site Optimisation
Off-site optimisation includes all the practices that are done on the web or outside of the websites to get a better ranking in search engines. We do off-page SEO to get maximum backlinks for the website.
Checklist For Off-Site Optimisation
- Anchor text
- Directory submissions
- Social Media Optimisation
- Guest blogging
- Local listings
- Comment submissions
- Forum posting
- Videos & Images submissions
- PR submissions
SEO vs Digital Marketing
Quite often people misinterpret digital marketing with the term SEO. Whereas, SEO is a mere part of the vast digital marketing process.
The table can be designed as an infographic:
| Basis | Digital Marketing | Search Engine Optimisation |
| Meaning | It’s a complete process of online marketing | SEO is a process to uplift the website rank on the search engines. |
| Scope | The process involves SEO, SEM, SMM, PPC, etc. | SEO is an element of digital marketing to get a better rank on SERP and more audience on the site |
| Target | Online audience | Search Engines |
| Expense | High as compared to SEO, since it includes all services of digital marketing | Lesser than digital marketing |
Summary
In the end, digital marketing has a lot more to offer than SEO. You can spread brand awareness and sell your products around the world by using all digital marketing elements. On the other, SEO will help you in ranking high on SERPs.
We hope this blog will extend your digital marketing knowledge. To get notified of such informative blogs, subscribe to our newsletter.