Search Engine Optimization is the need of each website that wants to rank on the 1st page of a search engine results page. However, it is not as easy as it sounds. There are multiple activities that you require to perform daily. That is why people hire an SEO professional rather than doing it on their own. Still, if you are running out of budget and want to take charge of SEO activities for your website. We have curated a list of SEO tools that will help you to get a better rank for your website and bring more traffic.
SEO Tools For Website Optimization
If you are already doing SEO for your website without these tools, you will realize the difference after all of these. SEO Strategies, analytics, competitive analysis, keyword research, and many more. Everything will become easier.
1. Google Search Console
Google Search Console offers a collection of services you can use to analyze how Google views your website. There are many free SEO tools that Search Console offers for optimization.
Such as you can check if there are any crawl errors on the website. If yes, you can correct them immediately. Sometimes, you may receive instructions to correct them as well. You get information about the keywords your visitors are using and the backlinks you have got. Also, you get a notification if your website is affected by malware.
Features:
- Check how Google perceives your website
- Update robot.txt file
- Get notified if your site is attacked by malware
- See which keywords are working well
- Stay notified of any crawl, sitemap, or meta tag errors.
Price: Free Of Cost
2. Ahrefs
Ahrefs has many data analysis and optimization tools that are included in all pricing plans. No matter whichever plan you take, you will not miss any vital features. Additionally, you will get access to the Ahrefs Academy so that you can learn more about SEO and how to utilize Ahrefs for the same.
One of the best tools of Ahrefs is the content research tool where you can use keywords to check the related content performance on social media or in organic searches.
Features:
- Competitive research and valuable insights
- Access to a wide database
- Get benefited from search traffic index
Price: Four pricing plans starting from $99. You can try the software for $7.
3. SEMrush
Semrush is a tool that you can use for keyword research. If you want to know the demand for a specific term, SEMrush is the solution. It offers information on related ads, similar keywords, product listings, etc.
It is one of the most reliable keyword research tools that also give information about the competitors’ backlinks, strategies, traffic.
Features:
- Value research of specific search term
- Information about other website’s backlinks
- Competitive analysis of text and media ads
Price: 10 search results/day in the free version. Paid version begins from $99.95 (when paid annually).
4. Moz Pro
Moz Pro is a bunch of SEO tools to tackle optimization using a data-driven approach. It is similar to SEMrush which helps to get useful information about keywords. Unlike SEMrush, it shows the difficulty score that depicts how challenging it will be to rank for that keyword. Though you will get many other tools to get information about keywords, like SEMrush. Moz Pro has one of the easiest interfaces to use.
Also, you get a chrome extension which helps to get information about any domain you visit on the chrome.
Features:
- Competitive analysis and keywords search volume report
- Related keyword suggestions
- Chrome extension
- Multiple keywords comparison using custom lists
- On-page optimization suggestions and error notifications
Price: 30-day free trial. Pro plans start from $99 per month.
5. HubSpot’s Website Grader
HubSpot’s Website Grader is considered quite a straightforward SEO tool. You just need to enter a domain and wait for HubSpot to generate a report for you. In this report, you’ll get different scores for the site’s performance, SEO, security, and mobile-friendliness.
You can use this tool to get an idea about the areas where there is a scope for improvement. In short, the entire report could be a brief analysis of your website in terms of SEO performance.
Features:
- Insightful website performance report including scores for security, SEO, mobile-friendliness and other vital aspects
- Improvement suggestions for the website according to the report
- Easy to use interface
Price: Free of cost
The Final Words
Search engine optimization can never be taken lightly if you want to commercialize your website or if it is a virtual asset of your business. Through these SEO tools, you can easily optimize your website. Moreover, if you are new to the SEO process, most of these tools give suggestions to improve the website’s performance. Such as Ahrefs pro version gives you access to Ahrefs Academy so that you can utilize the tool properly. Similarly, other tools have their ways to help you optimize your website in the right manner and get a good rank for it.