Search Engine Optimisation(SEO) is the biggest factor to consider while working to rank your website high on search engines. SEO is the set of activities one performs to get a higher or better rank on search engines such as Google, Yahoo, Bing. However, there are some certain SEO ranking factors everyone must know to improve their rank.
Whether you are a beginner or an expert. This blog is going to help you a lot as these factors are all-time essentials of SEO which everyone must take care of. Usually, people think putting keywords to optimise content, making the website responsive and speedy is enough as good SEO practises. Undoubtedly, these are important but not enough to give you a good rank, you will have to work harder and smarter to make things work for you in terms of search engine optimisation.
Keys To Improve Your SEO Ranking
Let’s discuss the activities which never fail to give a good ranking on search engines. Please note, these tips are applicable to all famous search engines like Google, Yandex, Bing, Yahoo, etc. If you are attempting to get a higher position on any of these, you must scroll down.
Search engines follow a simple principle – If the user loves you, we love you!
1. Crawlability
The basic factor to rank high is to show your presence. Search engines don’t get intimate that a website has been created on the web. You have to notify your existence.
– Submit a sitemap to all search engines you are targeting
– Review your index status to check the number of pages that have been crawled.
– Tell search engines which pages to access by using robots.txt.
2. Site Security
In the days when cyber crimes are sharply increasing, users look for secured websites to surf. Therefore, it is critical to ensure your site security. In 2014, Google discussed site security as an SEO ranking aspect which is now an essential Google SEO factor.
It refers to the use of HTTPS which comes through SSL certificate activation. This certificate ensures that your website creates a secure connection between the user and itself, providing an extra layer of security.If your website has HTTP, instead of HTTPS. You are lacking on the biggest factor of SEO ranking. Get your SSL certificate today to make your site secure in the eyes of search engines and users.
3. Site Responsiveness
It refers to the adaptation of the website display on all size devices and orientations. According to Statista, 52.2% (and increasing) of the internet traffic derives from mobile phones. Therefore, it is essential to take care of site responsiveness in order to convince search engines to give you an improved rank.
Moreover, if you want to check the mobile-friendliness of your website, you can take the Google Mobile-Friendly Test. Make sure to incorporate the maximum possible suggestions (if any).
4. Site Load Speed
Search engines know that users need answers to their queries as fast as possible. So they prefer websites that load quickly and offer a good user experience.
The same theory works for mobile sites. As per Google’s update on mobile sites’ speed. It is mandatory to have a significant loading speed for mobile sites as well. You can check your website’s loading speed with Google’s PageSpeed Insights tool.
If it shows that your site is slow. Follow the suggestion the toll gives. Otherwise, try removing caches, reducing the redirects, compressing files, optimising media.
5. User Engagement
As we already stated in the very beginning, search engines follow users so, of course, user engagement matters a lot. If your website suffers from a bounce rate that means the user is coming to your website but not finding the content useful enough to stay. Therefore, you may not be able to get a good ranking on search engines.
There are multiple measuring factors that search engines use to analyse user engagement of the site –
– Click-Through Rate (CTR): The users percentage who click on a search result
– Time on Site: How much time a user spends on the page after clicking
– Bounce Rate: The percentage of users who instantly leave the website after viewing a single page only.
If these metrics are met with an ideal number, your chances to get a good rank on search engines increases.
6. High-Quality Content
For search engines, quality has always been a priority. The key to improve your SEO ranking is to have unique, engaging yet keyword optimised content. Your content must be informative, in-depth and well crafted. To sound authentic, you must include researched facts and figures, that helps to build trust.
Since we are talking about keywords. Let’s give you clarity about keyword optimisation and ideal keyword density. Initially, when the concept of keywords came. People started stuffing keywords in the content which made it hard to give information and people had bad user experiences. To overcome this situation, search engines updated their policies. Now, if you do keyword stuffing, it will serve you more as an enemy than a friend. An ideal keyword density should be 1-3% depending on the length of the content.
Conclusion
It is important to rank high on search engines to create a place in the online market. For that matter, you must be aware of the SEO ranking factors that work all the time but most of the time people stay unaware of it. Make sure your website has an SSL certificate for site security, it loads quickly on all devices. Pay attention to high-quality content and top of all, show your presence to search engines by indexing. For more information on SEO and digital marketing, stay tuned with our blog updates.