E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It describes content and websites that provide extraordinary value to readers and, as a result, perform higher in organic search results. These indicators of high-quality content have always been vital, but after the August 2018 Google Medic update, they have become more critical. So much so that companies with low E-A-T levels were forced to close their doors after the August 2018 upgrade reduced their online traffic to unsustainable levels. That, however, does not have to be your tale. Discover all you need to know about writing unique SEO content to support E-A-T in the sections below to improve your chances of gaining prime SERP real estate and withstanding future Google algorithm modifications.
What Exactly Is E-A-T In SEO?
E-A-T stands for expertise, authority, and trustworthiness in the realm of search engine optimization. E-A-T is expressly recognized as a page quality ranking in Google’s Quality Rater Guidelines (QRG). The QRG evaluates the quality of search results and whether websites pass inspection before appearing on search engine results pages (SERPs). Following the 2018 Google Medic algorithm update, which mainly targeted medical and health-related websites, E-A-T has significantly influenced SEO.
It has subsequently expanded to YMYL industries (“Your Money Your Life”), which include almost any business that might affect a person’s well-being. Following the implementation of the change, websites that did not effectively exhibit their E-A-T decreased in organic positioning. Websites that were able to show it, on the other hand, were regarded as the most trustworthy result to present in front of searchers. Let’s take a closer look at E-A-T.
How To Increase The E-A-T Of A Website (Checklist)
In general, enhancing E-A-T takes time, but there are several things you can do right away to improve user experience and increase your Google ranking. Remember that when you develop E-A-T, it becomes simpler to build more E-A-T. The effects can multiply and should grow naturally. E-A-T is designed to be a natural growing process, not something that can be “hacked.” Some fundamental aspects can be used to simulate enhanced E-A-T, but in general, high-level E-A-T is forged through time. You should concentrate on the following areas to improve the E-A-T of your website.
1. Implement Full Author Credit And Bios
Implement full author credit and bios for all of your site’s content. Make sure an expert with specialized knowledge about the content topic is credited and authored for each post.
2. Create Author Pages For Each Author
Create author pages for each author that include an image of the author, a description of their expertise, a history, evidence of knowledge, awards, certificates, and connections to their social accounts. Use schema markup to provide this information to Google in an organized manner.
3. Create Material That Is Relevant To Your Specific Emphasis
Do not create content just for “SEO” because a term has a large volume and you want more visitors. Keep to your niche and write about what you know.
4. Make High-Quality Content
We’ll go over this more below because there’s a lot to unpack. Google has precise guidelines for what high-quality material looks like, as well as some general guidelines. Make sure you’re considering this while evaluating current and future material. This is one of the important SEO ranking factor which can help you to rank your website on google.
5. Claims Should Be Supported By Evidence
Any scientific statements, facts, or claims about YMYL should be supported by evidence. When possible, provide evidence for your claims by linking to other authoritative and trustworthy sites/documentation.
6. Create A Niche For Yourself
Make a personal brand for yourself and become well-known in your field. Personal branding is more than just a fad; it has far-reaching benefits that extend beyond social media following. Create a distinctive and authoritative image for yourself that encourages people to link to, share, and reference you and your work.
7. Obtain Newsworthy Mentions
Obtain newsworthy or notable mentions from authoritative websites. Backlinks to your website are fantastic, but even unlinked good references can help your reputation. Publish studies, win prizes, be featured in the press, invent new terminology in your field – whatever it takes to get your name out there.
Conclusion:
E-A-T is a strong ranking indication that can aid your website’s ranking in search engines. When you have good E-A-T, Google sees that you are an industry figurehead on the subject and know what you’re talking about. It also increases the value of your material to consumers by assisting them in finding exactly what they are looking for. It also aids in the development of brand/business reputation and long-term recurring users. The methods above can help you enhance your E-A-T ratings and, as a result, rank better in search engines. Make sure to look after and implement them regularly if you want to see results and take better care of your users!