If you are an experienced marketer, you must know what the pillar page is. However, if you are a fresher, you should know about pillar pages and why they are so important to rank good on the Search Engine Results Page (SERPs)? At the same time, merely creating a pillar page is not enough to rank well on the search engine. You should do the best practices to boost SEO with pillar pages. Do not worry, we will tell you everything you need to know for creating killer pillar pages.
Before that, let’s understand pillar pages better and their importance to an SEO person or a marketer.
What Is A Pillar Page?
Isn’t easy to click on a link, and you are directed to the topic you want to read. Well, that is what a it does.
In brief, an index of links that gives an overview of the entire content, and allows you to jump directly to the sub-head you want to read.
Significance Of Pillar Page For Good SEO
- Improves site structure: The pillar page gives an organised structure to the page as it summarises the entire content in sub-heads. It provides a good user experience that promotes SEO.
- Easy to rank with high-volume keywords: People prefer content with an informational overview of the topic so does Google. It could be provided by pillar pages. Thereby your page can rank well on the SERP.
- Showcases expertise: When you give an informational overview on the top of the page, it gives an expression that you have expertise in the subject matter.
Now that you know how critical it is to create a pillar page to get a better place at the SERP, let’s discuss how to make an effective pillar page that ranks well on Google?
Useful Tips For Creating Pillar Pages That Ranks
1. Know Your Audience
It is not necessary if we are talking about creating a page so we will only talk about designing or structuring it. Everything starts with planning, especially pillar pages. Otherwise, you will not even realise where you lose track!
Knowing your audience will help you create relevant topics, sub-topics and the content cluster. You can create an entire framework by just researching your audience.
2. Choose A Wise Topic
Selecting a content topic is already a difficult task. It becomes harder when it comes to choosing for a pillar page. Ask these questions to yourself during the topic selection period.
- Does this topic have relevance to my target audience?
- Is anyone searching for this topic?
- What level of expertise does this topic require?
- Does it have enough content to be created as a pillar page?
- What problems may I face while writing this topic? Do I have the solutions for it?
3. Properly Optimise Keywords
Of course, you must be creating a pillar page for SEO purposes. Therefore, page optimisation is a must! While writing for a pillar page, you must concentrate on its optimisation.
The content should have an appropriate keyword density. You must have a ready to use keywords list (both primary and secondary keywords). Make sure you add images to best the monotony and make it look attractive. You can add sharing buttons to the content to make it easier for the readers to share it further. Moreover, add proper to get backlinks from high DA sites.
Always remember one thing while making content for SEO, “If the users love you, Google will love you more.”
4. Make An Outline
The framework is an essential phase of pillar page creation. If you do not want to lose in between, you must create a framework. Also, it helps to get an estimate of the total length of the content. Moreover, you will get an idea about the possibilities of doing SEO.
By the time you will be done with the framework, you will have a set of content guidelines, expected content length or word limit, headings, sub-headings, images, a list of terms and topics you will cover under your core topic.
5. Write A killing Pillar Page
Finally! You are all set to write a page that will give you an expected rank on search engines. If you have followed our sequence of creating an informative pillar page, you must have an outline in your hands to help you write the draft effectively.
Make sure you keep this blog open while preparing for a killer pillar page as a checklist so that you do not miss anything.
The Final Words
Planning content to boost SEO with pillar pages is one of the critical practices of SEO. One should focus more on planning to understand your readers’ requirements, fulfil them with informative text. Optimise the content well to make search engines happy. Last but not the least, write a draft for your next pillar page.