On May 19, 2022, the Meta team including Mark Zuckerberg(CEO of Facebook) and Matthew Idama (VP of Business Messaging) held an event called ‘Conversations’ where they spread awareness about the power of messaging and cloud-based databases in the business sector.
Here are some of the facts they shared in the event which could be beneficial for the businesspersons.
- 7 out of 10 people feel more connected with the businesses they can message rather than communicating through calls or emails.
- 65% of customers prefer messaging business over calls or emails.
- By 2025, it is expected that customer service companies will abandon native mobile apps favoring messaging on third-party platforms.
- 50% of US adults use chats for e-commerce
All these facts and figures convey clearly that messaging is the future of business communication. Moreover, B2B businesses prefer messaging over emails.
However, there is a big issue in these third-party messaging apps that the messages could be deleted and perhaps not get restored.
Cloud-Based API On WhatsApp Business
To overcome this problem, Meta has introduced a ‘Cloud-based API’ on the WhatsApp Business Portal where the users of WhatsApp Business can access the cloud storage to store their client details, data, and other essential files so that they won’t miss them.
Cloud-based applications are already setting the benchmarks in many industries. There are ample reasons the cloud is considered the best-secured storage technology due to which, the cloud is now incorporated in messaging that is always personal and encrypted.
The features are yet to be announced but they have conveyed that the team is working to build tools to handle an influx of customer base with the rising business database.
Cloud-based WhatsApp Business API is free for all businesses. It is an open-source cloud-based API that will not be restricted to a certain set of the target audience. It is widely available for all business scales.
Recurring Notifications
Another announcement that the team made was that, from now onwards, the WhatsApp Business platform will have a recurring notifications option.
With the recurring notifications feature, businesses can re-engage with their customers and potential leads in the messaging thread and deliver custom messages at the best-suited time for customers.
Businesses can choose the topics they’d like to let people choose from, how often the customers can be notified, and shape their content so that the messages will always stay on-brand and relevant.
Benefits Of WhatsApp Business Updates
With these updates in the WhatsApp Business Platform, businesses can have multiple benefits such as:
– Improved Digital Prints
Businesses that are not too tech-savvy can also make customers, raise sales, and earn profits as here they only need good messaging skills.
– Instant Customer Response
Most of the time customers do not respond to the calls and ignore emails. Thanks to WhatsApp messaging, people are too comfortable in chats these days, provided they get excited after reading your promotional message, you may crack the deal.
– Better Customer Satisfaction
Telecalling and emails sound too slow to the Gen Z generation. They are more interested in instant responses. Chatbots were the first innovation to consider. After seeing wonderful chatbot result statistics. Now, there is a Cloud-based API on the WhatsApp Business Platform.
– Enhanced Customer Service
Since customers are too busy, they prefer messaging over calling. Also, most of the time, the calling queues are too long to make customers impatient. The cloud-based messaging feature can help customer service executives to serve timely and in a better way.
The Bottom Line
The Meta event, ‘Conversations’ was a great success and people are already looking forward to having these features rolling out on their WhatsApp business accounts. Soon, we may get the good news from Team Meta. Till then, stay connected with us to get recent tech news and updates.