The fintech industry has made its place in the market and people are already looking for fintech startups online. There are almost 10k-100k monthly searches for keywords related to banks and fintech startups. It simply means that people are actively searching for fintech companies on the web.
According to some research, Google’s first-page search results get 32.5% traffic which is almost double the 2nd page of search results. So you need to be on the first page to get the maximum traffic on your website. This can be done only by improving SEO tactics for your fintech business.
Let’s discuss some SEO tips to improve your Google rank.
Tips To Improve Your SEO For Fintech Industry
First of all, not all businesses can be worked with SEO strategies. Google’s Quality Raters’ Guidelines consider fintech companies as a part of the YMYL industry. All companies that deal in health, legal, and finance niches come under the YMYL industries where YMYL refers to ‘your money or your life’.
All these niches affect humans’ health, wealth and happiness, and overall wellness. That is why Google stays more concerned about its quality and reliability. So if you belong to the YMYL industry, you need to focus more on what information you are giving, and whether it is going to help the visitors.
1. Quality Content
As aforementioned, Google needs quality. If you can explain your services in minimal content, you have won the half-battle, already! Moreover, just stuffing keywords that don’t make sense together may bring good traffic for once, but you won’t be able to gain engagement.
Search for the right keywords (some low competition ones too), give enough information, collate them together and make unique and easy-to-understand content to attract and convince visitors.
2. The Right Information On The Right Page
Share information that your visitors want to know about, not what you want to tell them. For instance, if the visitor searches for ‘current account opening eligibility’ and lands on the service page with all services including loans & investment plans too. The information will look chaotic to the customer.
That is why it is always important to create different pages for different kinds of information. So that if your visitor wants to have information about the specific service, he/she directly visits the respective service page.
3. Stay Active For Customer Queries
The fintech industry is entirely related to money and the overall wealth of an individual or business. It is natural to have tons of queries from customers. And, customers do not like waiting for a reply. Moreover, they will connect with you in their free time which could be during non-business hours.
Your website should have 24*7 support for customers to solve their queries. If you are a startup that can not afford 24*7 support staff, you can opt-in for chatbots. They are cost-effective and work almost like a human. They can satisfy the customers till the time you respond to their queries.
4. Build Trust Through Links
While adding content to your website, add facts and figures while giving references (add links) to some reliable websites. This increases your information and website’s credibility. Similarly, when users get directed to your page from a renowned website, they are more likely to trust your business and its information.
It is simply as effective as word of mouth in traditional marketing.
5. Market, Where Your Customers Are
There’s a simple rule! Make your presence where your customers are – Social media. 58.4% of the world population uses social media, with a daily average of 2 hours 27 minutes. It is a huge time daily that your business can utilize to promote its offerings.
Make your presence on the social media platforms that suit your business industry and target audience. There is no need to create accounts on every social network as it just wastes your resources and increases your stress levels to manage. For instance, if you serve businesses only, creating an account on Instagram could be of no use. Rather, LinkedIn may bring more business to you. Also, this presence on various social media platforms can add essential value to your SEO score.
6. Use Images And Infographics
Let’s just forget about the stats and trends for a while. You tell us if you’ll have one infographic in front of you and some explaining text below. What would you prefer to read and understand first? The infographic, right? Almost 65% of people like you would prefer images or infographics only. That is why it is important to incorporate media along with the text. It makes your information easy to grab and convinces more customers.
Do not forget to use optimized images (or infographics) to rank well on search engines like Google.
The Bottom Line
The Fintech industry is indeed in search, yet the right SEO strategies for Fintech industries should be used. Do not compare SEO for the fintech industry with any other business SEO, it is different! Make sure you follow all the above SEO strategies to secure a good rank on search engines like Google.