Search engine optimization is one of the important SEO Strategy required to be done to rank better on search engines. This involves two types of SEO processes:
- On-page SEO
- Off-page SEO
In on-page SEO, all the activities are done on-site, i.e. your website. It is basically a process to optimize your website to rank higher on search engines. The activities include image optimization, content optimization, meta-tagging, improving site loading time, etc.
On the contrary, off-page SEO is done everywhere on the web yet outside of the website. All off-page activities such as page submission, PR submission, blogging, commenting, forum creation, and maintenance are done to increase ranking on search engines. These submissions and other activities improve your DA and help the crawler to know more about your website through other websites.
However, SEO is not as easy as it sounds. It requires a skilled professional with essential software and most importantly, an SEO strategy. As we always say, nothing should be done without a strategy. If you will do things randomly, you will be unable to track your progress, as there will not be any defined goal for progress analysis.
Therefore, you should make an SEO strategy before start working for your website.
Let’s Have A Look At Essential Elements To Make An Important SEO Strategy:
- Internal & External link building
- Title tag
- Meta descriptions
- H1 tags
- Keywords
- Images
While creating an SEO strategy, you must include all of the above essential elements.
Please note: Any SEO strategy is incomplete without the above elements.
Let’s move ahead to the easy steps to build an SEO strategy.
5 Easy Steps To Make Effective SEO Strategy
Like other plans, SEO strategies can be made with easy steps too. You will find out below how to create an effective SEO plan with the help of the above-mentioned essential elements.
1. Keywords
Entire web queries can only be answered with the help of keywords. That means if you do not put any relevant keyword in the content, it will be unable to rank better for the relevant search and you may not get useful leads.
For correct and relevant keywords, you will have to do a bit of research on keyword planner tools (Google Keyword Planner, Ubersuggest, etc.) Once your primary keywords (main focused keywords) are finalised, you should rephrase them or find synonyms to solve maximum queries at the same time.
2. Fine & Rich Content
No doubt, everyone can write content, but can everyone write good convertible content? Well, we do not think so. Content is way more different from just typing a few words or paragraphs.
No matter how well you incorporate the keywords and optimise other SEO page essential elements. If your content is not good, interesting and engaging, you will not get a better rank.
It arises a question, what is good content?
Content that serves the target audience gives information in an understandable language and convinces the potential customer to act favourably is called good content. Moreover, the content should include (and optimise) keywords properly, to increase the reach to the relevant audience.
3. Website Page URL Planning
Can you even imagine, mere a website Page URL could play a significant role in one’s website? Well! That’s true. Every single and even minute things are essential to be considered while creating an SEO strategy because if you forgot anything here, then that opportunity will probably go away.
Do one thing, read this page’s URL. What could you see? The page URL has the topic of the blog in itself. That means our page URL is optimised. It simply means, your page URL should give enough information to convey the context of the page. It will not just help crawlers to the index for search engines but also make it easier for users/visitors to understand the context of the website before even clicking on it.
4. Check The Scope For Additional Keyword Placement
At the first step, where you researched for keywords. You must have got some additional keywords (or phrases) that relate to your content and the business offering. When the content was made, you placed the primary keywords, but those secondary (or additional) keywords got missed. That means, you still have the chance to grab more audience through these additional keywords.
Just check all your website pages and see where you can add these keywords to improve your SEO marketing strategy.
5. Enhance User Experience
Put your feet in the customer’s shoes and then think of improving the user experience. Understand what will you like to be served as a customer? Alternatively, you should look at your competitors, take inspiration from them. See what better you can offer to stay ahead of your business rivals.
Moreover, analyse the previous SEO strategy and see what things worked well and what areas need improvement. Remember, your analytics have all the answers you need to improve the user experience. All you require is to analyse and understand it thoroughly.
The Bottom Line
Making an SEO marketing strategy is not a tough task if you know what parameters should be considered; the essential elements that we mentioned above. Moreover, you should have a brief about your competitors’ SEO activities. You can do SEO competitor’s analysis for better understanding. Most importantly, review your previous analytics to take corrective actions for the mistakes you made in the last SEO strategy. For more SEO-related content and information, keep visiting us.