A few years ago, Instagram was not even a part of our marketing strategies. But now, it has become an essential social media platform to promote businesses. Usually, businesses think that posting daily on Instagram works best to boost their presence on it. However, there is no thumb rule to getting success on Instagram. If strategy A works for you, it may not work the same for another business. That means you should know how to understand Instagram insights to achieve social media marketing goals.
Before learning more about Instagram insights, it is imperative to apprehend information about them.
What Are Instagram Insights?
Instagram insights are the analytical tools that help to analyse the user engagement, post reach, impressions and other insights to check whether the business is putting the right marketing efforts or do they need to change its marketing strategy.
To access an Instagram account, you need an Instagram business account as insights are not yet available for personal accounts. Once you convert your personal account to a business account, you will see a bar graph on the top-right of your profile. Once you tap on it, you can see the insights.
Instagram Insights Measures Include:
- Recent highlights
- Overview
- Accounts reached or accounts engaged
- Total followers
- Interactions
- Discovery
- Likes
- Comments
- Shares
- Saves
- Sends
- Ad
- Impressions
- Story navigation
- Call button taps
- Email button taps
- Exited
- Get direction taps
- Link clicks
- Profile visits
- Reach
- Text button taps
- Website taps
And more…
Some of them are universally relevant for everyone, and some could be irrelevant for some as per their business needs. All these Instagram insights help to understand how a user reacts to your content and what needs to be done to get more engagement on your profile and make your Instagram account successful. Moreover, you learn more about your customers’ demands.
Also, you can see some analytics for specific posts and stories as well.
(i) Post Analytics
If you want to see a performance of a particular post, you must check its specific insights through View Insights on the left of the post.
(ii) Story Analytics
You can check story insights by tapping on the story views. There you will see a bar graph. Click on it, you will get story insights.
Now that you have a brief idea about Instagram insights, it’s the high time you learn more about their benefits to a business or an influencer.
How To Use Instagram Insights For The Growth Of Your Business Account?
1. Understand Your Followers
On any social media channels, the foremost thing to be considered is the number of followers. Therefore, you must track your followers’ numbers and you must have a strategy to increase them.
The strategy comes out of the analysis you do with the help of Instagram insights. You should analyse the following insights to get an idea about your existing followers and whether they match your target audience or not.
- Top locations (cities and countries)
- Age groups
- Interests
- Active hours
- Active days
These metrics will help you know about the locations you have reached, the followers’ age group and interests to strategise what kind of content they may like. Also, their active hours and days will help you schedule the content to share in order to get maximum engagement.
Consequently, your active followers will remain and the regular posting according to the followers’ metrics will increase the number of new followers too.
2. Metrics For Posts
Specific posts’ metrics are crucial to analyse too because they will help you learn about the most liked and engaged post content. The following analytical metrics will help you with the same:
- Likes
- Comments
- Shares
- Saves
- Impressions
- The ratio of engagement to reach
- Best and worst performing content types
These are the filters you can apply after clicking to View Insights on a post. Each metric has its own significance. Likes, comments, shares, and saves will tell you how well the audience engages with your content. The ratio of engagement to reach and best & worst performing content types tells you about the flaws in your content so that you do not repeat them in future content. To read more digital marketing related article, visit our website.