To meet the needs of searchers, prioritize user experience. It boosts organic search marketing performance, allowing websites to rank higher in search engine results pages (SERPs). Google’s algorithm has always prioritized the user experience.
Google, for example, does not rank directories because sending users from a page with 10 links to a page with 20 links provides a poor user experience. Thinking about user experience can help with SEO because the strategies that result tend to align with how Google ranks websites.
Here are a few specific ways you can improve your SEO performance by incorporating user experience factors such as Natural Language Processing, web design, content creation, and more.
UX Design Factors Influence Website’s SEO Rankings
Natural Language Processing
Google’s recent technological advancements, such as RankBrain and BERT, are intended to assist Google in better understanding what people expect to see when they type a search query. They also assist Google in determining the meaning of web pages.
One example is a recent correction to a flaw in their algorithm. Google recently released its Passages algorithm, which allows them to direct searchers to a relevant section of a long web page that contains the answer.
Before this update, Google was unable to rank long web pages correctly. This is an example of Google utilizing machine learning to provide better answers based on the content of a web page.
This is a significant improvement over directing users to web pages that contain the keywords in a search query. Google understands web pages to match the content as an answer to a question-based search query. It doesn’t match questions to keywords. Google is attempting to reach questions to answers.
Web Page Experience
Google is rolling out a minor ranking boost for pages that pass their Core Vitals Test. The user experience of a site visitor is measured by Core Web Vitals (CWV). In an ideal world, most publishers would have already optimised their web pages for speed.
Creating a site with a quick download is beneficial to both users and publishers. When a website optimizes its web pages for speed, it increases conversions, page views, and earnings.
What Can You Do To Improve The Page’s User Experience?
- The first step is to go to your website and read all of your articles in one sitting.
- Then decide whether you want to continue reading by clicking on the link. There are several causes of fatigue, all of which are related to user experience.
How To Improve Your Web Page Experience?
- Divide your text into smaller paragraphs.
- Use descriptive Heading Tags (accurately describe the content that follows).
- Utilize bullet points and numbered lists.
- Use more images to illustrate what you’re saying.
- Choose naturally light images (light shades, less colors, fewer micro details like gravel or leaves).
- Enhance your images.
- Replace images that cannot be compressed to less than 50 kilobytes.
- You should not impose a minimum word count on your writers.
- Create content that provides useful solutions.
- Make use of graphs.
- Test your pages on various mobile devices.
- Reduce the use of CSS and JavaScript, particularly third-party scripts.
- Remove CSS and JavaScript that provide functionality for features such as sliders and contact forms when they are not present on the page.
- If at all possible, avoid using sliders.
- Consider using fonts that are already on the computers of your visitors, or simply change your font to sans-serif.
- Run your URLs through PageSpeed Insights and follow the recommendations for improvements.
In the real world, however, publishers are limited by the bloated content management systems at their disposal.
A fast server is not enough to provide a fast user experience. The page speed bottleneck occurs when a site visitor downloads your page on a mobile phone via a 4G wireless network with limited bandwidth.
Content Creation For User Experience
This significantly impacts how web content is planned, with the emphasis shifting from creating content for keywords to creating content for users. This exemplifies imbuing the content creation process with a user experience mindset.
“What does a site visitor want from this page?” one must ask. What are they attempting to achieve? “What do they hope to achieve?”
Ask those questions, and the answers will become your content. This will then correspond to how Google understands and ranks web pages. Of course, it’s critical to start with the top one to three search results and read the content to figure out what question those pages are answering.
Once you’ve identified a pattern, you can start to understand what users mean when they type a specific search query. Once you’ve determined that, you can start creating content.
Because there are too many mixed search intents, content writing that extracts meaning from the top ten to the top thirty search results will result in an irrelevant analysis. A top-ten analysis, followed by position segmentation based on search intent, is a better way to understand what users mean when they type a search query.
Do not attempt to mimic the words found in search results. Remember that Google only ranks the best of what it believes best answers a query. You’re passing up an opportunity to find a better way to satisfy a search query by copying the keywords used in a top-ranked webpage.
- Old Approach: The old way was to research top-ranked sites for keywords and then write content with those keywords.
- New Approach: Research top-ranked sites to understand the underlying question and then provide a better answer.
Recognize And Reflect Your Website Visitors
Always look for ways to reflect your customer or site visitor in the images you use. Be creative with your image selection. If your visitors are mostly older and middle-aged, use images that reflect that demographic.
Make no mistake about mirroring yourself or those in your cultural bubble. Make your website accessible to all segments of society that require your information. People see themselves in the images you use, and it makes them feel good to see themselves or people who look like them reflected in the images on your website.
What Effect Does User Experience Have On SEO?
Google favors websites that are relevant to user queries. Because the goal is to satisfy users, Google also ranks popular web pages that users expect to see.
One of the most fundamental ways to gain user popularity is to create a site that is frictionless and enjoyable. When people talk about a website, what they’re talking about is their experience with that website.
And those are the kinds of pages that people are likely to tell their friends about, link to, and recommend. Sites that naturally rank well are the types of sites that users are eager to link to and recommend.
Creating a positive user experience is one of the foundations of good search performance.
A site cannot lose by focusing on the user experience, whether it is attracting links, increasing page views, or improving conversion rates and earnings. Implementing SEO with UX design may appear daunting at first, but it is critical to boost rankings and build a strong brand.
You can also read “How To Become A Successful UX Designer In Six Steps“.
In A Nutshell
Bad SEO and UX undermine the entire goal of brand building. Today, it pays to value fine qualities. It includes a domain name, informative content, internal links, and optimizing meta tags, meta descriptions, image alt tags, headings, and page titles to make the entire experience worthwhile.