Content marketing is on the heights. Every brand and business is working hard to create amazing content which is useful for customers and convertible for the business. However, in the urge of creating good content, there is one factor that should be essentially considered, SEO-friendly content. In this blog, we will tell you a lot about SEO-friendly content and how updating old blog posts for SEO can help to utilise them properly.
What Is SEO-Friendly Content?
The term is quite well-explained. A piece of content that can help to boost your SEO profile. It helps in both on-page and off-page SEO practices.
To make your content SEO-friendly, significantly you should include good information with relevant primary and secondary keywords with approximately 1-2% keyword density.
SEO-friendly content is quite useful yet takes a little more time to generate. So, usually, people retarget or revise the existing content to fully exploit their potential. Now, let’s discuss how this can be done?
Tips For Re-Using The Blog Posts To Boost Your SEO
Upgrading or revising the SEO content is one of the great tricks to grow website traffic. However, it needs to be done in the right manner so it doesn’t do more harm than doing good. Let’s discuss the important tips you can use to reuse the existing content for better SEO practices.
1. Research For New Keywords
Keywords are the main inclusion that makes your content SEO-friendly. If you are unable to put the right keywords, your extremely informational content may not get enough traffic too. Hence, targeting the right keywords are equally important for better SEO rank.
Now, when you are revising the blog post, you should look into the keywords again. There could be a possibility that your existing keywords are unable to grab enough traffic but the blog still has the potential to do the same.
In such cases, you should target new keywords. That means you need another keyword search as per the effective SEO strategy. Once you get the correct keywords, you just need to edit and stuff new keywords in the content.
2. Revise Your SEO Strategy
The SEO strategy defines all goals that a company desires to achieve in a particular time frame. However, the SEO strategies keep changing with respect to changes in business offerings, business goals, etc.
If you want to update your blog posts for better SEO practices, you must have a different or revised SEO strategy to define the required changes in the content. If you will not have a defined plan i.e. SEO strategy(s), you will be unable to revise the exploit to its full potential.
3. Implement Revised Strategy In Key Areas
Your blog posts have the following key areas that need to be revised as per the new SEO strategy,
- SEO Title Tag
- Article Title
- Subheadings
- Meta Description
i) SEO Title Tag
The clickable name of the web page informs the searcher about the context of the webpage. You must change it according to your new SEO strategy.
ii) Article Title
Many brands have article titles different from the SEO title tags. That means you have another opportunity to revise your blog post for better SEO ranking. Change your blog title as per the new SEO strategy.
Tip: Incorporate different keywords in the article title than the SEO title tag.
iii) Subheadings
Many lazy readers only read the subheading to get a glimpse of the article. So you should revise the subheading according to your new SEO goals.
iv) Meta Description
A brief introduction to the blog information on the search engine result page (SERP) which you can change to cater to the new SEO plan.
4. Revisit The Links
Many times it happens! You put the third party links or even your own website’s other page links in the blog to increase your content credibility. But, it often opens as a broken page after a while (page could be deleted from the other party’s end) or you may have deleted that page from your website.
When the crawler visits your blog post and experiences opening broken pages. It can hugely impact your SEO profile. Therefore, while revising the blog posts, revisit the existing links, check for broken links and remove or replace them with other relevant links or blog posts.
5. Update Your Content
The existing blog post could be factually incorrect with the current information. That means the visit to your blog webpage will be a bad user experience resulting in an increased bounce rate, less engagement and a downfall in the SERP rank.
Therefore, you should revisit the blog content and edit it according to the new facts and current information.
6. Add And Optime New Media
You must have included some images, videos, or infographics in the blog posts at that time but now they could be irrelevant with today’s facts. Therefore, you should update them according to the current facts and information.
Moreover, adding new media to the blog post fetches significant traffic and increases the time spent on the blog post.
Conclusion
Updating old blog posts for SEO could be an essential practice to include while revising the SEO strategy because remaking the blog posts all the time may increase the marketing budgets, and perhaps you do not utilise the complete potential of the existing content. Therefore, consider this one of the important tricks to grow website traffic. For more SEO and digital marketing blog posts, keep visiting our website.