Top Social Media Marketing Checklist That Every Marketer Needs

Every savvy marketer should have a social media marketing checklist on hand!

It’s how you keep crucial basics in place when everything changes. To ensure that you don’t miss a beat when managing your social media accounts, our team created this checklist to remind you of what’s essential. These straightforward suggestions cover the fundamentals of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and SlideShare.

Planning A Social Media Strategy

A strategy is required for your organization to get the benefits of social media marketing.

What Is The Definition Of A Social Media Strategy?

A social media strategy is the structure under which your team markets your company on social media. A solid plan will usually clarify:

• Goals you aim to accomplish with social media marketing.
• You’ll use metrics and key performance indicators (KPIs) to measure success.
• You will utilize social media platforms to reach your target audience.
• Content types and campaigns that will be created.

You may ensure that you’re constantly working toward relevant goals by updating your approach regularly.

1. Perform A Social Media Audit

First, take a look at what your team has already done using social media. A social media audit allows you to analyze what’s working, determine if you need more resources, and compare your results to the competitors.

Begin by gathering social media statistics for the period under consideration, such as the last 12 months. Obtain content and audience metrics for each channel to evaluate performance and growth over time. Then take the following steps:

• List all of your company’s social media profiles and whether or not they are active.
• Examine each account’s branding, including logos, cover photos, biographies, and URLs.
• Examine your rivals’ accounts and compare their outcomes to yours.
• Find the best and worst-performing content to figure out what works best for your audience.

2. Clarify Social Media Objectives And Metrics

Next, establish or revise team goals. The SMART goal method is beneficial:

• Be as specific as possible, and consider the motivation behind the aim. For example, you may wish to produce more leads to increase income.
• Measurable: Choose goals with measurable outcomes. Decide on the number of clicks or the cost per action (CPA) you wish to achieve, for example.
• Achievable: Concentrate on achievable goals given your time limit and money. Given historical outcomes, growing leads by 50% in three months may be feasible.
• Relevant: Select social media goals that correspond to your company’s marketing and commercial objectives. Improving lead generation, for example, complements growing yearly income.
• Set a definite deadline for your goals so that you can allocate resources and prepare properly. You may, for example, choose quarterly goals and monthly milestones.

Then, validate the metrics that correspond to each target. You may wish to track leads, clicks, and reach towards a lead generation target. That means you don’t have to focus on metrics like comments and followers—and you can save time on measures that aren’t important to your business.

3. Understand Your Social Media Platforms

Your firm may be present on many leading social media channels. However, this does not imply that it is on the appropriate social media networks. Some channels you’ve been utilizing for a long time may no longer be valid. 

And other new-to-you channels may be ideal for your target demographic. If your company isn’t interacting with the proper people or wants to broaden its reach, try incorporating one of the following social media basics into your strategy:

• Snapchat
• Facebook
• Instagram
• Twitter
• Linkedin
• Youtube
• Tik Tok

A Social Media Marketing Checklist That Works

STEP 1: Define Your Target Audience.

Determine your target customer’s demography, which includes:

• Age
• Gender 
• Occupation
• Income and education levels
• Industry Type 
• # of Employees
• Business Type
• Revenue 

STEP 2: Create Material That Can Be Shared.

Keep the following suggestions in mind:

• Posts should be 300-500 words long.
• In your post, include a featured image and a relevant meta description.
• Optimize posts using the desired term.
• Make sure to include a call to action.
• Make certain that you have a social sharing button.

Making your information visually appealing is an easy method to increase its shareability!

People like sharing beautiful photographs. The best part is that they just take a few minutes to make – and you can even personalize them with your text!

If you need assistance making shareable photographs, download our free booklet and we’ll teach you how!

STEP 3: Activate Your Social Skills

I) Twitter

These Twitter tips are essential:

• How many tweets should I send every day? Tweets should contain

1.  -Blog post distribution
2.  -Content promotions
3.  -Invitation to action
4.  -Please provide a picture.

• Influencers should be retweeted.
• Every day, follow new folks.
• Keep track of keywords and mentions.
• React to tweets

II) Linkedin

Linkedin is a unique breed; here’s what you should know:

• Update your status at least once a week.
• Several times every week, scan industry groupings
• Learn how to keep your company profile up to date.
• Prospects can be found through LinkedIn.

III) Google+

Make advantage of these suggestions:

• Share your stuff many times each week.
• Promote postings from industry influencers.
• Every day, make new friends.
• Provide hangout sessions
• Make sure the public can see your posts.

IV) Facebook

These pointers will assist you in dominating Facebook:

• Determine how many times you wish to publish per day.
• Use sponsored advertisements to promote content, raise awareness, and provide discounts.
• React to fans
• If you’re talking about specific pages, tag them.

V) Slideshare

Slideshare is an excellent platform. Here’s what you should know.

• Slideshare may be used for Presentation Infographic eBooks.
• Study of cases
• Consistently update your account
• Find interesting articles and turn them into presentations.
• Don’t forget to give credit where credit is due.

VI) Pinterest

When you utilize these tips, Pinterest will come in handy.

• Include keywords in your pins.
• Follow new boards that clients might be interested in each week.
• Ensure that pins are connected back to your website.

VII) Youtube

Keep this in mind while promoting on YouTube.

• Make a video highlighting your expertise.
• Ask fans questions and make videos to answer them.
• Make your videos more entertaining.
• For special occasions, hire a videographer.

In A Nutshell

Don’t forget to bookmark this page so you can find it again later:

• Post on your company’s website Facebook fan page
• Keep track of Twitter mentions and retweets.
• Update your LinkedIn status
• Google+ may be used to publicize an event.
• Create new Pinterest boards.
• Subscribe to channels on YouTube
• Add SlideShare content

Please let me know if you believe anything is missing from the above checklist in the comments!