Artificial intelligence is exploring its scope in each industry and has made remarkable changes in some, such as education, healthcare, security, marketing. AI has just stepped in but making its significant place in graphic designing. While the tech industries have accepted AI with open hands, it is expected that the creative sector will stay good to AI too.
In this article, we will cover the role of artificial intelligence in graphic design, its benefits and the future of graphic design with AI. Moreover, we will discuss how AI will impact graphic design jobs.
What AI Solutions Are Being Used In Graphic Designing (Role Of AI)
With the help of customer data gathered over a period of time, AI uses its intelligence to identify behavioural patterns, purchasing tendencies, and future behaviours.
AI doesn’t do it all on its own. It has the technologies such as machine learning, deep learning and neural networks that help to get the desired output.
Machine Learning
Machine learning works on patterns. They learn the existing patterns of a certain task and then give commands to the computer accordingly with the future predictions. However, each sector has its own ML solutions.
If ML is designed to predict the stock market, it will learn the stock market patterns, and make only stock market future assumptions. Whereas if you train the ML for designing, it will make graphic design predictions.
Moreover, if you work in a pattern, you can indulge in machine learning to understand and learn your routine. For instance, if you work in Illustrator every day. Machine learning will learn your working pattern and give suggestions that may help to make your days more productive. This way, machine learning and AI can be friends of the designer than an assumed enemy.
The same scenario happened with Netflix when they made personalised artworks for their campaigns.
In graphic designing, machine learning learns the gathered data, analyse it with customer responses and suggest visual approaches in accordance that helps advertisers to make optimised visual ads and web pages.
Neural Networks
The neural network algorithms are based on interrelated nodes that work similarly to human neurons. These neural are the models that aid in pattern recognition to present the outcomes like the human brains replication to AI.
These are deep learning methods to do the inference on data that is defined by graphs. It directly works on the graph structure. In addition, there is a graphic neural network where each node on the graph is associated with a label, and we need to predict the nodes without ground truth.
In the advertisement, neural networks are used to process big data to derive valuable outcomes by understanding different patterns and segmentations in the data.
Deep Learning
Deep learning is also a branch of machine learning that is inspired by the functional structure of the brain.
Usually, people get confused with deep learning and neural networks. Basically, deep learning is about analysing and understanding the big amount of data and its ability to do automatic feature extraction from raw data that is known as feature learning.
Presence Of AI In Graphic Designing
The existence of artificial intelligence was there in graphic designing for a long time but did not get realised due to its less impact on serious creative advertisements.
Logo making tools are in the market for a long time and many small scale businesses and startups are using them for their branding. With time, they have improved themselves to get a better marketplace and mass audience.
Similarly, AI-based algorithms are used to make patterns. One of the famous examples of algorithm application in graphic designing is, Nutella’s one of its kind jars which were made by AI algorithms that mixed numerous patterns, colours and designs to make designs.
Even Adobe Sensei uses AI to make it easy for the designers to give good customer experiences by visual assets. Also, it helps in creating photorealistic effects, and assists in finding the right content with intuitive search.
Summing Up…
Impact Of AI On Graphic Designers’ Jobs
There is a hype in the market that the intervention of AI in graphic designing can take a lot of designers jobs. However, AI is focused otherwise. It is developing itself in a manner to assist the designers to make their job easy and days more productive. AI can not make human-like designs but help to automate many functions that make designing time-consuming.
Initially, designers used to make creatives with colours on paper. Then designing tools came into the picture and designers learnt this software and now have become quite comfortable with it. Yet the change is the only constant thing that we have, AI is the change we have got.
If designers are ready to learn working with AI, their jobs will be secured, even their workloads will be less with more productivity. Therefore, AI is not anyone’s enemy rather an unknown friend.